When I give my Make Money With Your Blog workshop, I try to convince folks that the key to making money with a blog is to actually have a blog. Not just a URL that directs to a WordPress site, but a site with actual content. Lots and lots of content. Interesting content.
Invariable most of the attendees leave with enthusiasm. They see that they can make money — really good money — and are ready to jump in.
Then reality hits and they realize that they actually have to work. They have to write — a lot — and read and research. And the enthusiasm wanes.
It kills me to see this pattern over and over again. Especially when the people tell me really need the income. But they can’t motivate themselves to follow through with what needs to be done. It’s not brain surgery, but it is consistent work. And when you do the work, it works.
One of my clients has been blogging for a couple of years and has nearly a thousand blog posts. And she now gets over a thousand hits per day and has tens of thousands of comments. She gets it. People come to a blog because there is something to see there. And she’s making a name for herself.
Another client sells a product and the blog is a means to promote the product. She is creative and consistent and her products have become best sellers on Amazon.
I’ve been blogging for ten years this New Year’s Day. My oldest blog is something of a service. Some blogs, like this one, are tied to a particular business activity. But my lifestyle design blog is my “money blog” and and requires the most work.
Currently I’m trying to keep up a decent amount of fresh posts, at the same time I’m working on a series of daily posts that will start January 1, 2013, and continue for 100 days. It’s a monumental effort, but will be worth the effort in the long run.
Are you writing regularly on your blog? Are you creating something readers will like? Are you willing to put in the time and effort, consistently, over a period of time?
The level of effort is tied to the outcome, but there is room for variation depending on how long you want the process to take. Can you write every day? Or maybe three times a week? Once per week is about the minimum I would recommend to get and keep an audience.
Decide what you can do, create a blog schedule, and stick to it. The rewards will be there if you put in the effort.