Over a year ago, I wrote about cheap search engine optimization and some easy ways to start on the path to getting ranked for some long-tail keywords. Those are my favorite, tried and true, classic methods for on-page SEO. But maybe you’re ready to move beyond your own site to bring in the traffic. If so, here’s how social media works with regard to search engine optimization.
- You create a fabulous post with quality content
- You share the post on various social sites
- Other people recognize your amazing content and share with others
- Repeat steps 2–4
Remember the old shampoo commercial showing the exponential growth of on person sharing the fabulosity of her hair care products with two people who share it with two peeople, and so on and so on and so on? OK, so I’m ancient and this was way before your time. Here you go:
Favorite Social Media Sites
The great thing is, you can tap into these social service as well. With no out-of-pocket cost, you can expose your blog or business to thousands (or even millions) of other people. Here are the services I find easiest to use when combining search engine optimization and social media:
Once upon a time, Facebook was just for college kids. Sometimes my three college kids still think it should be, especially when I stalk them. But they got used to me being around and now post on my wall regularly.
Other than annoying your teen and adult children, Facebook is a great way to connect with customers and readers. New posts can be linked to and will show up in the feed of all subscribed. Contest notification can be spread from one reader to another and new readers attracted.
Watch what other businesses do and see which will work for your company.
LinkIn is another way to connect, but it’s much more buttoned up and business like. If you’re looking for serious business contact, this is the place to be. You can form groups based on employment, education, interest, and find new clients, customers, or even employers.
I’ll say it right here: I don’t really get Twitter. I’ve been on for a couple of years, have over 2,000 followers, and do have my new posts auto-tweeted there, but the point rather escapes me. Everyone throwing about one-liners, jabs, rants, and meaningless status updates. People hashtagging fabricated subject matter.
So, I use it, but I’m of no use. Others use it to great business advantage, so check out a positive resource for more info.
What an interesting phenomenon. People can waste away every waking hour of the day watching other people do really dumb stuff. And they can create their own stardom from within the comfort of their bedrooms.
Having the most talented kids on planet earth, I’ve posted a few of their performances and my daughter answered her proposed prom date through a posted video in high school. But what about business or serious attempts to make money online?
Some of the best videos are not only shared with millions, but build name recognition and trust. I’ve been a long time Vitamix user, but when it dies, I swear I’ve been converted to K-Tech by their “Will It Blend” series of videos. I mean, if you can blend an iPad, it can probably handle my morning smoothie. (Yup, they convinced me!)
Google is trying to take over the world. I’m not sure I love that, but as long as they have the best search and one of the most innovative companies in the world, they need to have a bit of your attention.
Google+ is the company’s challenge to Facebook. I have an account and a few friends (or connections or whatever they call them). It’s easy to set up (if you can get past Google’s stupid login jam). If it takes off, be ready to learn all about it and take advantage of the service.
Having a presence on various social media sites is a great way to get traffic, build credibility, and gain exposure. Find the services that best suit your needs and make the most of those new contacts.