Facebook = stay connected (too connected)
LinkedIn = business attire
YouTube = sucked into wasting inordinate amounts of time
Google + = didn’t they learn from Orkut, Dodgeball, Jaiku, Wave, or Buzz?
Twitter = don’t get it
Pinterest = do we really need more social media?
The first time I heard about Pinterest, I full on slapped myself in the head. Why? Do we need a public bulletin board? Do we need to share every image we find interesting with the entire world? Is the world waiting with bated collective breath waiting to see what craft project we are dying to do or what grumpy cat saying we thought was best?
Under duress I finally joined the Pinterest fray in March. I’m still a babe in the woods, but used as a business tool — as opposed to using it to while away the hours ogling crafty projects without actually doing any of them — it can be very powerful. How? It can put clickable images from your blog posts in front of millions of eyes.
Here are some resources (from experts) to help you get started, too.
- Heavyweight Help: The Complete Guide to Getting Started on Pinterest
This very detailed post was the first one I read about Pinterest. It intrigued me enough to get started and had enough clear information to make it easy to get started and wade through yet another social media interface. In other words, Jamie Swanson made sense of it all.
- 5 Ways to Create Highly Shareable Pinterest Pictures for Your Business
This incredibly informative, detailed post was one of the top search results when I was looking for Pinterest info. It was only when I got to the author box that I realized it was written by a long-time client who has become a good friend of mine! Kelly Lester is the owner of Easy Lunchboxes (the top selling lunchbox on Amazon) and an absolute online marketing guru. A self-professed “traffic whore,” she linked to a post I wrote about car seat safety on her business Facebook page and my traffic that day quadrupled. Trust me, she knows her stuff. (Could I possibly have squeezed more links into that paragraph?)
- How to Make Images Stand Out on Pinterest
If you don’t know Mashable, please let me introduce you to one of the largest sources of social media information in the world. This info graphic gives you a quick, visual overview for how to make great graphics that will encourage pinning. (And the infographic itself is an awesome example.)
- Learnings from My Pinterest Experiment
Although he isn’t so omnipresent on his blog anymore (I guess that happens when your blog is über successful and you start traveling the world or hanging out on the hammock or whatever), but whenever Darren Rowse actually writes a post, I sit up and take notice. He uses great strategies to test results and always provides a solid example of blogging theory.
- Everything You Need to Know about the New Pinterest
The day I signed on to Pinterest for the first time, I got a message asking if I wanted a sneak peak at the new version. Always wanting to be on the cutting edge, I clicked Yes. So “new” has always been the Pinterest status quo for me. If you’ve used Pinterest in the past, check out this post and infographic (another good example!) discussing the changes.
Addendum: I don’t usually create an image for the mashups — just as a time management issue — but it’s kind of a no brainer that a Pinterest post should have one no matter what past practice has been. So, my dear friend mentioned above — marketing guru Kelly Lester — saw this poor, imageless post, made one up just for this post, and emailed it to me! Seriously? Thank you!