My first web site — one that I hand coded in 1994 on a bit of American Online server space — was a catalog for my homeschool mail order curriculum business. A couple of years later, we bought our first domain.
Who knew that world of virtual real estate would one day be a hot commodity? So hot, in fact, that getting notices in the seas of cyberspace gets harder every single day. Some people saw the potential, but certainly not most of us.
Now, almost every month a client comes to me in frustration, having thought the old movie adage “if you build it they will come,” applied equally to web sites and blogs. They build their sites, tweek them until they shine, and write their heads off. They don’t even use free SEO software to analyze their sites. They just write and wait. And wait. And wait. And no one comments and no one reads. Except maybe mom.
Content is still king in my book. But even great content can’t be appreciated unless it’s found by the right audience. And there’s the rub. Ranking in search engines and being found is tough these days, and it’s only going to get harder as more sites appear.
I’ve written about how you can take on search engine optimization (SEO) and search engine marketing (SEM) challenges on your own. It’s definitely doable. But if you want to spend your time writing great content, consider looking for a reputable SEO company to take over the marketing side.
Just as you might have outsourced your accounting or shipping or the technical backend work (like I do), you can outsource your blog optimization and marketing or PPC management to someone with real expertise.
In doing so, look for a fair price and a proven track record. All SEO companies are not created equal.