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Mixed Media Marketing

Mixed Media Marketing

If you have expertise in a topic of interest to others and you can write and communicate reasonably well, the biggest hurdle is getting people to see what you have to offer. Promoting your website is the most difficult thing for most bloggers I work with.

Mixed media marketing — using many different venues, both old tech and new tech (or not tech at all!) — to reach your target audience makes sense. For example, consider these:

  • Newspaper
  • Podcasting
  • Fliers
  • Vehicle wraps
  • Mobil advertising
  • SEO
  • Bumper stickers
  • Radio
  • Telemarketing
  • Surveys
  • Graphic design
  • PPC and CPM
  • Television
  • Writing campaigns
  • Vlogging
  • Social marketing
  • Word-of-Mouth
  • Magazines

There are so many ways to get the attention you need. Using some ingenuity, you can find effective — and inexpensive! — ways to reach new readers.

Many of these you can tackle yourself. At some point you may want to look to an advertising agency with mixed media expertise to take over these duties in a more professional way. For most of us, that’s a very long way off. But in the mean time, think like a marketing specialist to get your blog off the ground.

Check out successful marketing firms to see what they do. That! Company (yes, that’s a real company name) uses internet techniques like SEO and PPC. They also use Facebook, Twitter, YouTube, and LinkedIn for social media connections. Even with all the digital marketing, they still use print, TV, and radio. A mix of both can be the best way to reach your market.

When trying to innovate on a small scale, often it’s helpful to look to larger models. Take the expertise of others and modify it to fit your circumstance and build a better blog.

{ 5 comments… add one }
  • Kyle February 1, 2012, 9:34 am

    It’s nice to know that good old fashioned marketing is still in use today, nobody expects a good flier campaign anymore and as the don’t see it as much these they may appreciate and acknowledge more so than they usually would.

  • mike February 3, 2012, 1:37 am

    Agreed… It takes multiple platforms today, social and traditional to get your message out… The is no silver bullet, it’s more for less.. More work in more platforms to a smaller audience…
    Read mike’s inCREDible post…Farming for Increased Revenues: Grow a BlogMy Profile

  • Peter February 16, 2012, 3:08 am

    i believe in seo and social mediea marketing like facebook and twitter. it take a lot of time and i make it by myself
    Read Peter’s inCREDible post…Aufsitzmäher oder Rasentraktor zur RasenpflegeMy Profile

  • John Lucifer March 9, 2012, 7:37 am

    In this contemporary world, Mixed Media Marketing means that you are reaching your target audience in both offline and online worlds. An effective online mixed media marketing strategy will deliver more sales and more profits into your business than a traditional marketing campaign. Thanks for sharing it.

  • Jack April 10, 2012, 9:26 am

    If you own a small or medium sized business, there are plenty of online and offline advertising methods to chose from. It all depends on what suits your business (ex. you can’t sell a software license with flyers in a grocery:) ).
    Radio advertising and TV ads are still one of the best offline marketing strategies and sometimes it can be cheaper than a flyer and bumper sticker campaign and so on.

    @ Peter – Facebook and Twitter marketing does not have to take a lot of time, you basically update your profile/page with your products or whatever and from time to time you have to check the statistics. However, if you keep a close relationship with your clients via Facebook chat, then that is another matter.

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