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Guest Blogging

There is no shortage of blogging opportunities in my virtual world. So when the idea of guest blogging continued to pop up, I noted it, but chose to ignore it. Do I really need to start blogging somewhere else?

My current blogging obligations include:

  • 1 personal blog — sole contributor
  • 2 business blogs — sole contributor
  • 2 business blogs — manager
  • 1 non-profit blog — manager
  • 1 large group blog — owner, manager, contributor
  • 1 very large group blog — permablogger
  • Regular paid stints on myriad blogs of various sizes

The short answer is, “no.” The longer answer is, “No, but you might want to consider it.”

Guest blogging involves creating a post on a blog where you aren’t a regular contributor. Why would you want to spend your time doing that? Promotion: for you, your blog, you products, your services.

When you blog on someone else’s site there are some basic — and fairly immediate — benefits, assuming that you publish a quality, relevant post:

  1. New people are exposed to your writing
  2. Your reputation as an expert is improved
  3. You get inbound links to your blog
  4. Traffic to your site gets a boost
  5. You become a better blogger

In order to walk my talk, I worked on two guest blogs this week:

It’s an interesting exercise figuring out how to address an audience that isn’t your own and a fun way to interact with the blogosphere.

Have you tried guest blogging? See if it’s a good addition to your blog promotion efforts.

{ 16 comments… add one }
  • Ileane February 26, 2010, 5:22 am

    I look at guest posting and accepting guest posts as a way of taking my blogging career to the next level. It’s been a huge success so far. And accepting guest posts keeps my readers engaged while I’m off guest posting somewhere else gaining new readers.
    Its “Blog Engage”ment at it’s finest!
    .-= Ileane´s last blog ..Blogging Legacy – Have You Considered Yours? =-.

  • Alison Moore Smith February 26, 2010, 11:44 am

    While I’ve been involved with group blogging for years — and while I’ve been paid to blog on other sites — this is my first foray into guest blogging specifically as a means of promotion/reciprocation/sharing.

    Thanks for your insights, Ileane. As usual, you always have a valuable perspective to offer.

  • Tycoon Blogger February 26, 2010, 8:12 pm

    I must admit that I have received more guest posts than I have given. With that being said, I did write a couple of guest posts earlier this month over at Blogger Luv. Like you, I also have several blogs and other web related projects so it is sometimes difficult to get another post out but I need to try harder because it is a great way to promote your blog.

    I just voted you up on Blog Engage, the 10th vote, this should put on the front page 🙂
    .-= Tycoon Blogger´s last blog ..10 More easy blog post ideas =-.

  • Alison Moore Smith February 26, 2010, 8:22 pm

    Agreed. We have to weigh the benefits of putting the resources into our own blogs as opposed to doing it on another venue. Resources are limited!

    Thanks for the vote up. Much appreciated. The bigger BlogEngage gets, the harder it is to get on the front page. 🙂

  • Latief February 27, 2010, 9:02 am

    This day I’ve seen around people talking about guest blogger 🙂 and Lucky Me I’m a guest blogger or author on several blog and agree with you that guest blogging improve my blogging skills and get me to the new audience 🙂
    Thanks Alison.
    .-= Latief@AnotherBlogger´s last blog ..Why we need to set up blog goals? =-.

  • Gail from GrowMap February 27, 2010, 7:52 pm

    Those interested in guest posting should check out Ann Smarty’s MyBlogGuest site as a place to list your blog if you’re interested in publishing guest posts and find blogs in your niches that could want to publish yours.

    We are brainstorming ways to syndicate our blog posts within specific niches where every word is written by us but we can create as many unique versions of each post as we desire. That functionality already exists so it is only a matter of developing methods to implement it.

    I hope you and your readers will check out the post I’ve shared in CommentLuv and consider joining the dofollow CommentLuv KeywordLuv community. I will personally answer any questions anyone has about the pros and cons of dofollow versus nofollow.
    .-= Gail from GrowMap ´s last blog ..KeywordLuv: How Using It Benefits Us All =-.

  • Hesham February 27, 2010, 11:43 pm

    I am going to have the best experiment with guest blogging next month on my blog, I already got more than 20 post from guest bloggers!
    .-= Hesham @ FamousBloggers´s last blog ..100 Posts for Famous Bloggers, a Surprise for Guest Blogging Community and upcoming Fantastic Contest =-.

  • bbrian017 March 2, 2010, 6:35 pm

    Hi Alison, sorry for being so late with my comment. Guest blogging is great for promotion, branding and getting new readers. I should probably do it more often but I just don’t. Like you I’m busy keeping up with my own hobbies let a long starting to guest blog.

    It was cool having you as a guest blogger at blogengage. Your welcome back anytime too.
    .-= bbrian017´s last blog ..How to be the best of guest bloggers =-.

  • Alison Moore Smith March 10, 2010, 6:50 pm

    Thanks, for the input everyone.

    Brian, it was a good experiment and I appreciate the opportunity. I’ll probably drop back in to BE and post something in the near future. Sometimes I have a blogging issue that doesn’t really fit any of my blogs, but would fit there.

  • Dr. Lawrence Kindo March 11, 2010, 5:05 am

    I believe in guest posting as it is a great way to expose your talent, your profile, your blog and the backlinks do start to pour in. All this fun until Google tries some new stunt.

  • Alison Moore Smith March 11, 2010, 12:30 pm

    Ah, yes. The google master. Someday they’ll probably require a national blogger card (complete with DNA verification) that will only allow juice to those who own the site! 😉

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