There is no shortage of blogging opportunities in my virtual world. So when the idea of guest blogging continued to pop up, I noted it, but chose to ignore it. Do I really need to start blogging somewhere else?
My current blogging obligations include:
- 1 personal blog — sole contributor
- 2 business blogs — sole contributor
- 2 business blogs — manager
- 1 non-profit blog — manager
- 1 large group blog — owner, manager, contributor
- 1 very large group blog — permablogger
- Regular paid stints on myriad blogs of various sizes
The short answer is, “no.” The longer answer is, “No, but you might want to consider it.”
Guest blogging involves creating a post on a blog where you aren’t a regular contributor. Why would you want to spend your time doing that? Promotion: for you, your blog, you products, your services.
When you blog on someone else’s site there are some basic — and fairly immediate — benefits, assuming that you publish a quality, relevant post:
- New people are exposed to your writing
- Your reputation as an expert is improved
- You get inbound links to your blog
- Traffic to your site gets a boost
- You become a better blogger
In order to walk my talk, I worked on two guest blogs this week:
It’s an interesting exercise figuring out how to address an audience that isn’t your own and a fun way to interact with the blogosphere.
Have you tried guest blogging? See if it’s a good addition to your blog promotion efforts.