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Build Your Blog Conference 2014 Notes

Build Your Blog Conference 2014 NotesLast week I attended the Build Your Blog Conference 2014 in Salt Lake City, Utah. Roomed with my buddy, Andrea, from I Get Ready. (Um, yes, I did discover that amazing URL for her. Call me a genius.) Met some great people, connected with vendors, networked, attended some great breakout sessions, and had a good time all around.

Plus Waffle Luv. To die for.

Below I’m going to leave a brief summary of the workshops I attended. (When the recordings of the other sessions are released, I’ll add summaries to those as well.)  This is about brevity, so no great detail, but perhaps you can still glean some important facts.

10 Ways to Get Traffic to Your Site

Jill Nystul of One Good Thing by Jillee

My expectations were pretty low going in. I didn’t know anything about Jill except that she was a TV host turned blogger. I knew she was good at marketing herself, but she hires out her blog tech. Having personally studied this stuff for 20+ years, I didn’t think I’d learn anything new.

I was pleasantly surprised. OK, so I didn’t learn anything completely new, but Jill did throw in specific insights and ideas on some of the topics that were helpful. Here are my chicken scratchings from her talk: 

#10 – Giveaways

We’ve all seen blog giveaways and see the amazing traffic spike they cause. But that’s the problem. Hits spike…and then generally fall back just about where they always were. (Even viral content posts can do that, in case you’re wondering.)

New Info: Rather than just write up a giveaway post, she suggested writing a regular, on-topic post that fits your blog, and find a segue that makes a giveaway within the post make sense.

That way you add real quality content for the new visitors to see. This makes return visits much more likely.

#9 – Email Subscribers

I hope you’ve been collecting readers emails (opt-in, of course) all along. If not, this is a personal business funnel that can be a consistent source of income in the future.

See the email newsletter sign up in the sidebar? That’s how we do it. That link sends the data right to my subscription service. (I use Direct Mail, which is an easy to use, inexpensive piece of software that doesn’t cost an arm and a leg by charging per email address like most services.)

New Info: Publishers and sponsors look not only at your subscriber rate, but your open rate (the percentage of subscribers that actually open the newsletters). Keep this number handy. (Your service should provide it.)

#8 – Design and User Friendliness

Have you ever gone to a website only to be baffled about how to find anything? Web tech folks call this “mystery meat navigation.” Like the ingredients in a hot dog or a school lunch, your guess about how to find your way around is as good as mine. And they usually include flash.

Jill’s advice was to make websites easy to navigate and find what you need. She is particularly peeved when she has to “search for the search bar” and when music plays automatically. I get peeved when sites have light text on dark background and/or tiny text.

#7 – Consistency

Don’t get me wrong. I’ve heard about writing consistently. And I read other blogs (what?), so I know that it’s beyond frustrating to find a blog you really, really like only to discover that they add a new post only once-in-a-while-when-the-author-is-in-the-mood.

For some reason, though,  I never applied this to my own blogs. Why? Most of my posts are based on current events. Not necessarily news-events, but things that are happening at the time. For example, on this blog I tend to write up either tech things that happen or tech questions that I get in multiples from clients that are more efficiently addressed at one time. On another blog I write about current political issues, timely offers, seasonal issues, etc. So I’ve always let the situation dictate when I write, not some random calendaring.

But — as I know myself — if I can’t depend on new posts going up, I tend to forget about blogs, even blogs I really like.

New info: Jill said that she blogs every single day. (I did this for a 100 Day Challenge early last year and it was brutal, I tell you.) And when she missed one day, readers freaked out, sure she had died. But it’s not that we need to blog daily, rather that we need to blog consistently and (read below in the YouTube class notes) predictably.

This helps establish the writer/reader relationship and forms a sense of accountability in your work.

#6 – SEO

This is where the content gets a bit dicey. When a blogger is using hired guns to run the tech and work SEO like Jill is, they don’t (in me experience) tend to know that much about it. They do what they are told, but the whys and wherefores — and most importantly, the updates to the whys are wherefores — are off their radar. That happened.

Jill talked about the usual stuff:

  • keywords
  • tags
  • headlines (with keywords
  • alt name for photos
  • good content

Then she mentioned guest blogging as a way to get traffic and backlinks. That’s when I wanted to distract all the newbie bloggers to keep them from writing it down on their notepads.

I’ve written my share of guest blog posts in the past. A couple of examples:

  1. 6 Steps to Startup with WordPress
  2. Dealing with Negative Blog Comments

But that might not be such a good idea anymore. There’s been blog buzz for months now about how Google has smashed down on guest blogging. But if you don’t believe the industry gossip, take it directly from Matt Cutts: The decay and fall of guest blogging for SEO. There are dissenting opinions — and some make very cogent caveats — but make an informed decision.

New info: Coming from her broadcast journalism background, Jill has learned how to use a catchy headline and incorporate that along with a keyword rich headline. As bloggers we tend to go for one or the other. Smart to use both.

#5 – Photography

Ugh. Hate.

I love blogs with great photos as much as the next gal, but I’m just horrid at taking pictures. Not just because I’m inept at taking them, but because I just don’t care about taking them. I do not want to be a photographer. I like blog tech. I like writing. I like speaking and singing and organizing and ballroom dancing and all sorts of other things. But I’ve just never, ever dreamed of being a photographer. And I’m kind of annoyed that the web has morphed from an entirely text-based universe to one full of pictures and images that I can’t possibly create.

So, here I am, stuck in an industry that is forcing me to do something unsavory. Gah. The injustice of it all.

No new info here, Jill did point out that photos are now in the blog domain. Plus Pinterest. So there.

Use a slower shutter speed to keep action shots from being blurry.

#4 – Collaborations • Sponsorship • Networking

I’m very interested in collaborating and working with other bloggers, but often have a hard time finding others with the same target audience.

One of my blogs, for example is about lifestyle design with a family emphasis . Now “lifestyle bloggers” are a dime a dozen (no offense intended, there are just lots of them!). But lifestyle design (see 4-Hour Workweek) is a completely different animal from “lifestyle blogs” (which, from what I can tell are an undefined, blog-about-whatever-I-feel-like-as-long-as-it-is-“authentic” genre)

Most lifestyle design bloggers are young and either single or married with no kids. So wedging lifestyle design into a home-owning, married with six kids, lifestyle is kind of unusual. Thus, much of my angle doesn’t fit with the others in my little corner of the blogosphere.

New info: Jill talked specifically about how seeing other blogs — even within your niche — as allies instead of competitors will tend to help all those involved. I suppose it’s a bit like gas stations on opposite corners where both do better, because everyone starts to think of that area as “gas station corner” or “the place to go for gas.”

I’m hoping to work on collaboration in the coming year for a couple of my blogs.

#3 – Influencers

New info: Don’t be afraid to reach out to the influencers in your niche. Don’t be intimidated by their status, you never know what good things might result.

#2 – Social Media

This segment of the presentation was pretty much a love affair with Pinterest. Barely mentioned in passing were Facebook, Twitter, and Google+. (Her advice on Googe+ was, in its entirety, “It’s Google. Just do it.”)

My biggest problem with social media right now is being overwhelmed. When Pinterest became yet another must do social media site, I despaired. Just how much time can I devote to this stuff? And when you multiply each service by the number of blogs I have, the sheer number of presences to manage becomes overwhelming.

While at the conference — and because of this session — I decided that I simply can’t keep up the many, scattered spaces I manage. My intent is to select one presences on each “essential” social media site, rebrand it under my name, and do my best to manage and distinguish content there.

New info: Jill gave me an idea for managing them all under one account on Pinterest. She suggested having a board for each blog, so that all the pins that come from a particular blog go on that board, and readers will know they aren’t missing any.

On Google+ (where I’m just getting started), I’m creating circles for each blog where pertinent info will be disseminated.

If you have ideas for implementing this strategy on Facebook (where I want to manage only one “fan page,” Twitter (where I want to reduce to one account), and/or Instagram (that I just signed up for at the convention (under pressure!)), please add them to the comments!

#1 – Content

As they say, content is king. No matter what else you are doing, you need to have information that is interesting, entertaining, practical, or otherwise useful to your readers.

New info: “Don’t just Google it, do it!”

Object Photography

Taught by Kristen Duke from Capturing Joy with Kristen Duke

Per my photography hate fest (see above), I broke down and took this class on how to take pictures of things that have something to do with your blog post to make people want to read and pin and hang out and be your friend.

To be honest, this was totally out of my league. When she flashed a list of lenses on the screen, I hung my head in shame. You see, I “only” have a Panasonic Lumix 20x — and I haven’t even figured out how to work that — so obviously I’m not a real photographer.

So I’m going to skip all the ISO and F-stop jargon (that I learned in my Introduction to Photography class I took my freshman year in college (1982, if you must know) and promptly forgot), and tell you the things I actually understood and believe might be helpful to me in my remedial blog-photo efforts.

Photo Shoot Tips

  1. Use a slower shutter speed so action shots won’t be blurry.
  2. Natural light is best, but not direct light. Shooting next to a window or open door inside works great. Open garage door works, too. Use a sheet to diffuse harsh light.
  3. Use a tri-pod and slow shutter speed for low light conditions (1/125 lowest recommended).
  4. Try different and unusual angles (birds-eye, worms-eye, etc.).
  5. Put focused object in front with blurred background; put focused object in back with foreground blurred.
  6. Use actions shots, with people doing something or interacting.
  7. Sneak peak looking shooting through a cracked door.
  8. Use ladder, chair, table, stool, person to display an item.
  9. Avoid too much ceiling in a room shot (or put text there when posting)
  10. Declutter the surrounding areas.
  11. Add text and watermark to photos.
  12. Make collages for interest.
  13. Show step-by-step processes.
  14. Show before and after projects.
  15. Try shooting raw or using raw plus JPEG

Most Common Photoshop Usage

  • color pop
  • dodge
  • burn
  • patch tool
  • healing brush

Favorite Photography Tools

  • tri-fold foam board (behind objects)
  • flat form board (under objects)
  • craft paper (especially neutrals — avoiding looking overly seasonal)
  • frog clips
  • clamps
  • wood boards
  • scissors
  • linens
  • dishes
  • stacked books
  • elements of project being described (nails, hammer, pot, spatula, etc.)
  • Canon or Nikon, top choices

The Ins and Outs of YouTube for Bloggers

Taught by Mindy and Shaun McKnight from Cute Girl Hairstyles

Overall, this was my favorite class of the weekend. While it’s true that I’m a YouTube novice, having only posted a handful of videos — most of which are recordings of my children performing (amazingly, I might add…) — I see great potential.

I have no idea how I would use YouTube in my blogging, and I have no desire to be in a video myself, but this class gave me a lot to think about.

Things You Need to Be a YouTuber

  • good idea
  • HD camera
  • YouTube account (included with free Gmail account)
  • internet connection
  • simple editing software

Top 5 YouTube Tips

  1. Read the YouTube Creator Playbook.
  2. Create quality content that people want to watch (generally in the 3–5 minute range).
  3. Optimize your video with: keywords tags, title, thumbnail, annotations, call to action.
  4. Maintain a consistent schedule.
  5. Engage with your subscribers, focusing on the 20% who are super-fans (you can get this info from Google).

Cross Platform Engagement

Mindy and Shaun have become masters at generating traffic and income from varied social media sites and in interlinking them in the most profitable way. I wish I had taken a picture of their traffic funnel. My notes are pretty scratchy. They had figured out the optimal way to link back and forth. A few notes:

  • YouTube description can link to blog post.
  • Annotate videos with link to blog.
  • Add a call to action at the end of the video (ask viewers to follow, share, tweet, comment, go to site, and/or subscribe)
  • Add a YouTube subscribe button on the top of your blog.
  • Add still images and embed video on blog.
  • Add an Instagram bio link that goes to your blog
  • Embed the video on Pinterest.
  • Add video to Twitter, Google+, and Facebook feeds (like most of us, they are hating on Facebook right now)

If you attended this session and remember more details, please add them in the comments. This was very practical info!

Addendum: My roomie saw this post and texted me her photo of the McKnight’s traffic funnel. It was skewed due to the angle (and included the top of someone’s head), so I recreated it. As I look at it closely, I realize it needs to be refined. For example, traffic also flows from the blog to Google+ and Twitter and traffic also flows back from Google+ and Twitter to YouTube (otherwise, there’s not point in the update, right?). But here is the funnel mostly as they presented it, with just a bit of cleanup.

McKnight's YouTube Traffic Funnel

Other Notable Information

  • Advertisers covet the mommy blog demographic.
  • Video ads pay substantially more than CPC or CPM on blogs.
  • Embed your vids on a blog post that either describes the content or is related to the content.
  • The McKnights stressed consistency in posting. They post every single Sunday  at 7:00 pm. Always. If they want to blog during the week, it’s a “bonus video” and does not interfere with the regular weekly post. This info took the idea of consistency and predictability to a new level for me.
  • In order to encourage subscribers, followers, etc., reward them! They send a private link to all new videos to Twitter followers one hour before the video goes public, so followers get a sneak preview.
  • They have a Power Hour for one hour after their weekly posting where they comment live on the new video YouTube thread to interact with their die-hard fans. You could also use a Google hangout or other venue for this personal interaction.

Blogger Open Discussion

This was a Q&A panel discussion with some apparently really amazing blogging women. The rest of the audience seemed to enjoy it but, well, I had a screaming headache and put my head on the table and slept through most of it.

My favorite part of the session that occurred during my wakefulness would have to be when Shelley Smith (from The House of Smiths) read a text her husband had just sent. I didn’t write it down, but here’s my best effort at a reasonably accurate quote:

The dog got in the mud. Needed a bath anyway. Are you done with that blogger thing? Do you still have on your fancy clothes? What color sweats do you want when you get home?

Shelley, I apologize if I butchered that, but the version in my head made me laugh.

Plus More!

Stay tuned for the recap of the other great sessions when they are made available.

Do you have other valuable information you gleaned from these sessions? If so, please leave it in the comments! If you’ve written a post with your conference impressions, send me an email and I’ll link to your post below!

Other Bloggers  Chime In

Please check out what some other bloggers have to say about their experience at BYBC 2014!

{ 39 comments… add one }
  • Carol February 15, 2014, 9:01 pm

    I definitely need to attend this next year. So much good stuff! Thanks for taking the time to share the information!

  • Camille February 15, 2014, 10:59 pm

    Thanks for the great recap. I’ve been debating things with social media as well with all those different accounts so glad to get some reference on it. I just signed up for Instagram too and am trying to figure out if I should do an all in one like Pinterest. Glad I’m not the only one!
    Read Camille’s inCREDible post…Going SocialMy Profile

  • Adrian February 15, 2014, 11:16 pm

    Thanks for summing that up. I didn’t take very good notes, so I needed a refresher. I was a LOT of info in a short time. I’m kicking myself because I didn’t take ANY decent pictures during the conference! I took the G+ class, but it was at way too high a level for a beginner like me. I can barely figure out how to post something over there. I think the message I came out of there was the uniqueness of my blog. It seems like there are so many recipe, DIY, and fashion and whatnot bloggers out there, it doesn’t seem like there are many people who just like to write. So I’m hoping that makes me something of a unique vintage that advertisers will be interested in adding to their lineup. Glad you enjoyed the conference.
    Read Adrian’s inCREDible post…Fun Secrets from an Olympic InsiderMy Profile

  • Alison Moore Smith February 16, 2014, 4:26 pm

    Thanks, Carol!

    Camille, you are not alone. I’d rather focus on blogging and doing my web tech than on managing a gazillion social media accounts. I’ll post again when I’ve figured out my strategy. 🙂
    Read Alison Moore Smith’s inCREDible post…Career Inequality No More – Obama Will Pay You to Be a Super Model!!!My Profile

  • Alison Moore Smith February 16, 2014, 4:26 pm

    Adrian, it WAS a ton of info! I did not attend the G+ class, but EVERY person I talked to who attended said just what you are saying. WAY over the heads of the attendees. I heard that at least three dozen times! (This is why you MUST know your audience and gear your information to them!)

    I’ve been on G+ for a while, but done exactly NOTHING with it. This past week I’ve been looking into it more and actually liking it MUCH better than Facebook, particularly after Facebook’s algorithm and feed games. I think I’m capable of deciding whose info I want in my feed. I don’t need FB to “help” me with that. Kah.

    It seemed to me that the majority of bloggers I met were in these categories:

    1. foodie, including healthy foodie
    2. lifestyle (meaning home, fashion, DIY)
    3. craft

    While it was very interesting, it made collaboration a bit more difficult. (And, hey, I’m kind of with you. I preferred it back when blogs were about the WRITTEN word and not so much images! I’m terrible at that!)
    Read Alison Moore Smith’s inCREDible post…I Hope She’s Pretty – Boys Will Be BoysMy Profile

  • Kathleen February 16, 2014, 5:52 pm

    The only class I went to that you went to was the 10 ways to get traffic class. Thanks for the recap of the others. Now I have an idea for next year.
    Read Kathleen’s inCREDible post…Help4Harleigh Online Bake Sale PreviewMy Profile

  • Alison Moore Smith February 16, 2014, 8:52 pm

    Kathleen, what classes did you take? I’m looking forward to the recordings!
    Read Alison Moore Smith’s inCREDible post…Best Toys RoundupMy Profile

  • Mainak Halder March 11, 2014, 10:54 pm

    Alison, I just want to focus on a little but most important thing i.e. ‘Title’. The title is important because the potential visitor will be looking at it when you share it to social media, and when others share your post to social media. The average Joe that shows up on your site to share is more than likely not going to write any promotional content for you when they share. That’s why it’s very important to have the blog post title as perfected as you can get it make it legendary.
    Read Mainak Halder’s inCREDible post…How Do Bloggers Make Money Blogging?My Profile

  • GD March 19, 2014, 1:29 am

    Can you provide me your contact ?

  • Alison Moore Smith March 19, 2014, 11:31 am

    GD, the contact form is always available.
    Read Alison Moore Smith’s inCREDible post…Build Your Blog Conference 2014 NotesMy Profile

  • Joanna April 14, 2014, 2:02 am

    Very useful tips and notes from this interesting conference. I think that this things are important when we want create a good blog for different people.

  • Ragib April 16, 2014, 4:33 am

    very crucial points you mentioned and they really made me think about them very carefully as they can be very useful.Thanks a lot for the tips.
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  • Jawad Zaib April 26, 2014, 8:38 am

    You have great opportunities over there in your country, but i can not attend this sort of places due to living in the other parts of the world. But here in Pakistan i am also thinking about organizing such conferences for my fellow bloggers, where all of the local blogsphere will benefit from our effort, anyway thanks for sharing such a nice article with us….
    Read Jawad Zaib’s inCREDible post…Best healthy dinner recipes 2014My Profile

  • Harga Burung May 8, 2014, 1:20 pm

    NICE article. Thanks, very useful article.

  • Master138 May 29, 2014, 9:50 pm

    Thanks for summing that up. I didn’t take very good notes, so I needed a refresher. I’d rather focus on blogging and doing my web tech than on managing a gazillion social media accounts. I just signed up for Instagram too and am trying to figure out if I should do an all in one like Pinterest.

  • pininti June 3, 2014, 12:54 pm

    Hi,
    Superb article.
    You shared a LOT of unknown things.Thank you for that.
    I came to know many tips and interesting stuff
    Read pininti’s inCREDible post…Current Technical NewsMy Profile

  • vella di June 8, 2014, 6:49 am

    Thanks for this great article, Your tips about blog conference is very useful for readers.Great to see what others thought about the conference. A great time!
    Thanks for sharing this post…..
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  • Jaki June 17, 2014, 4:53 am

    Great stuff!! Thanks for sharing with us.
    Read Jaki’s inCREDible post…Bonku Babu 2014 – Bengali Mp3 Songs DownloadMy Profile

  • Sagar June 23, 2014, 2:19 am

    Nice and very informative post

    It is very important for any blogger or webmaster to attend such conferences as they are source to get lot of useful information and data. It would be a great experience as we get to know many other people relating to the same work group and also exchange many new innovative ideas which makes our work even more effective.

    It helps us to understand clearly about where we stand in the market. I hope you had a great time attending the conference. The article is very well written and each section is summoned in a very nice way, so that the reader can easily differentiate and understand. I have got a lot of information a from this article and also have prepared a detailed notes . I wish I could have attended this conference, but next time i am surely gone a try to attend any such conference .

    Thank you for sharing.
    Read Sagar’s inCREDible post…How the Science of Human Emotion works in MarketingMy Profile

  • Alex Taylor July 9, 2014, 6:07 am

    Great post, Only content is not a big goal for traffic. everyone doing this, for more traffic without Google making brand using social media.
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  • agen judi July 10, 2014, 4:08 pm

    thanks for this info. glad to see it
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  • Abdul Haseeb July 14, 2014, 10:23 am

    Very useful tips and they are important because we should create good blogs. Nice Article. I am really feeling great to known what others are saying about this conference. Thanks for sharing this great post.

  • Sagar July 29, 2014, 5:17 am

    Nice and very informative post.
    Attending such conferences really helps us in many ways. It is totally a massive source for gaining information. Exceptionally helpful tips and notes from this fascinating meeting. I feel that this things are vital when we need make a decent blog for distinctive individuals. Your teaching have truly helped many readers . I hope you have had great time attending it. I will definitely try to attend it next time.

    Thank you for sharing such important information.

  • Favia August 1, 2014, 12:03 pm

    Very nice article ! I think this is very useful especialy for those who are at the begining in blogging ! For me the best working thing is SEO because I get quality traffic from search engins and it’s all target on my niche ! Ofcourse SEO involves a lots of work!
    Kind regards ! Favia!

  • Armatura August 21, 2014, 4:32 am

    That’s really helpful aricle so I’m glad you share it with your readers.

  • Sagar September 11, 2014, 5:01 am

    Attending such conferences turn out to be very helpful. There would be many new things to learn , meet people belonging to the same sector and also new technologies and strategies that would help in your online marketing. The whole article is completely useful notes . I found the 10 tips for blog developing very helpful in the above article.

    Thank you for sharing such informative article.
    Read Sagar’s inCREDible post…20 Best Tips on How to get Hired with no Work ExperienceMy Profile

  • Aqib Iqbal September 19, 2014, 11:34 pm

    Amazing post I am really happy to see this post You are genius I think every one should read these articles to get benefit Thanks for Sharing.

  • Dinesh sharma September 26, 2014, 7:59 am

    Thanks for sharing informative article about Blog Conference. These tips and notes really helpful for bloggers. I learn a lot of knowledge from this post and I’ll implement your thoughts on my blogging site.
    Thanks for sharing valuable post with us…
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  • Akhilesh October 6, 2014, 1:00 am

    I must say that your article is very much supportive and helpful. From now, i am going to do in this particular manner and make a specific strategy for my upcoming work. Thanks !!!!.

  • Piterson November 8, 2014, 12:06 pm

    An instructive post. People to really know who they want to reach and why or else, they’ll have no way to know what they’re trying to achieve. People need to hear this and have it drilled in their brains..
    Thanks for sharing this great article.

  • Muhammad Ridho November 16, 2014, 5:55 am

    nice article. Thanks, very useful article.

  • Mohd Arif December 26, 2014, 6:32 am

    Hi,

    I’m pleased to be here. It is very important for all bloggers. You described all things in very well manner. I loved your way how you present this.

    Keep sharing such awesome post!

    Best,
    Mohd Arif

  • Khalid January 6, 2015, 6:28 am

    I wasn’t sure about adding a email subscription box to my site as I thought it was “old” and hardly used anyone but I’m going to give it a try now as it seems like it still works!

  • Christie Moore February 4, 2015, 12:58 am

    All the concept has been described so amazingly. I am glad that i got a chance to read this article.

  • Jackson March 16, 2015, 2:23 am

    An instructive post. People to really know who they want to reach and why or else, they’ll have no way to know what they’re trying to achieve. People need to hear this and have it drilled in their brains..
    Thanks for sharing this great article.

  • SEO National August 30, 2015, 12:27 am

    There’s a lot of information that are useful. Ad this one is pretty helpful and its good thing to use and apply.
    Read SEO National’s inCREDible post…Do press releases still have a place in SEO?My Profile

  • Astha Raj September 2, 2015, 8:01 am

    Nice post. Some useful points to follow. Worth Sharing.

    Thanks n Regards,
    Astha

  • maliha December 16, 2015, 1:52 pm

    this is good to see about blogging tips for conference these points are so much use full and traffic is so difficult to get when you are beginner i will hope these 10 tips will help me

  • Robin khokhar January 13, 2016, 5:26 am

    These tips are really great. I enjoyed reading your post, i knowing some of the tips but also learn many new things through your post.
    Thanks for sharing and keep up the good work.
    Read Robin khokhar’s inCREDible post…6 Ways TO Make Money OnlineMy Profile

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