Can you really make money blogging? Yes, you can! There are so many ways to make money with your blog.
In this post, I’ll explain the few I have used personally over the past seven years on my various blogs. Most of these are all disclosed on a page that lists the ways I make money blogging. The others are obvious pay-for-product/service income generators.
Websites with blogging features can help you promote and sell your products.
This is most easily done with an integrated shopping cart that features your products with pictures and details. For example, these LonTalk routers are offered on a site with an integrated shopping cart and a back end blog used for news and updates.
Another way to sell your own products from your blog is to create posts describing the features and benefits of your product and then linking out to the site from which they are sold. One example might be this blonde joke shirt I created a number of years ago. (It’s OK. I married a blonde and four of my six kids followed Sam’s lead!)
Websites with integrated blogs are a great way to promote and sell a service. On this site, for example, I offer my blogging startup package to create new blogs. As with product sales, having an integrated shopping cart can streamline the process and make it easy for clients to get started with your service.
Once your blog gains a good traffic flow, you can sell advertising space to other businesses. Generally, this will be in the form of banners in the sidebar, header, or footer, and are purchased on a monthly, quarterly, or yearly basis. Just like a magazine or billboard, the better and higher your traffic, the more you can charge per period.
There are multiple companies that will serve ads to your website. The most well-known is Adsense, offered by Google, but there are others. The basic concept is that you sign up and enter some fancy code on your site. Then the company scans the text on your site and determines what ads (from their paid advertisers) best fit your content.
You get paid in one of two ways, depending on the program. You can be paid:
- By impression — each time the ad is displayed on your site
- Per click — each time one of your site visitors clicks on your site
You have little control over what ads are served from your site, but you can refuse particular links you don’t like.
Affiliate programs are probably my favorite way to make money blogging. In affiliate marketing, you sign up either directly with a company or with a company through an affiliate aggregator. Two of my favorites are ShareASale and LinkShare.
After you’ve chosen which companies you want to promote (and they accept your offer to be an affiliate) you can put up banners or text links on your site. When your readers click through and take the required action (make a purchase, sign up for something, etc.), you make a small commission.
Affiliate programs give you a great deal of control, because you choose which companies to promote, which products to feature, and how to expose your readers to the advertiser.
It is important to note that when your readers click through and make a purchase, they do not pay more for the service in question. Often, in fact, they pay less, because affiliates can offer special sales and promotions to their readers. It’s a win for your readers and a win for you!
Product or Service Compensation
Businesses often like to have their product or service reviewed. It gives them publicity and name recognition and they know that word-of-mouth advertising can be some of the best. Sometimes companies will send a free product or offer a discount on the product or service that they offer, in exchange for a thorough review.
I love to prepare these kinds of posts. But beware that any review I do will be honest about pros and cons of a product or service. There is no default glowing review. Readers deserve an honest evaluation. If you are interested in having a written review, please contact me.
There are companies that specialize in paid text links. In most cases, these companies automate the linking of particular words within your blog to their clients’ sites. Other services pay for blog posts (generally by post, with a particular word count) that have specific linked keywords.
Both these methods help to optimize those linked sites for particular keywords for search engines and provide some traffic as well.
A word of caution about paid linking: in general, Google doesn’t like it. The use of some of the automated services will almost guarantee a pagerank dump in the next review. Personally, I don’t much care about pagerank and, frankly, think it’s a bit manipulative on the part of Google to penalize blogs when they don’t use “Google approved” monetization — particular since Google is competing against these other companies. But understand the consequences of this choice before you do it. I still use keyword links, such as , on some sites where it makes sense. This method has been fairly lucrative and requires no extra work on my part. (No work = good thing.)
What Monetization Methods Do You Use?
There are many others to make money from your blog. What ways have you found most lucrative?
I suggest you pick one or two ways to focus on at a time. Add more methods as you become successful with the first. As your blog grows and your expertise grows, so will your blogging income.