If no one reads your blog, does it really exist?
Content is essential for a quality blog. But all the content in the world won’t get you anywhere if you don’t get a reasonable stream of traffic. There are many valid and valuable ways to market a blog. One way is by actively connecting with other through social networking.
Below I’ll describe the social networks, forum, and websites I currently frequent in my blogging ventures specifically for the lifehacks blog. I’ll tell you what I’m currently doing and what I could do better from a marketing standpoint.
After months of getting (and ignoring) those annoying “be my friend” emails from FaceBook on behalf of real world friends, I finally joined. My sister sent me the invite and, well, how can you deny your own sister the joy of your company?
Of course, a couple of months later — after I had amassed mounds of true, kindred-spirit friends — she quit. But that’s another story.
Anyway, I love FaceBook. In spite of the fact that my college-aged kids still assert that it’s not for “old people,” they have all deigned to include me on their friends lists. I try not to overrun their walls with hugs and kisses and stories of their naked backsides from their diaper days. But still, lots of their friends, friend me! Hah. I am that cool.
I’ve reconnected with so many people through other friends. Just a couple of weeks ago a girl I attended kindergarten, first, and second grade with found me. Yesterday she posted our class photos from those years. So much fun to laugh at our prepubescent pain and chubbiness and taunting and bullying and…OK, not so much fun, but heart-felt.
But how do I use FaceBook to market my blogs? Because I don’t have a business fan page — and don’t intend to get one — don’t want to over run my friends with marketing and sales pitches. I use FaceBook in three ways:
- My blogs are listed on my wall, with links and thumbnail pictures.
- My blog posts are automatically linked to my wall and, in turn, they show up on all my friends news feeds.
- The Networked Blogs app is activated (and the widget included on my sites).
To date I’ve only used the Networked Blogs community to bring traffic organically. But I intend to get more involved with the that group and to make further connections.
Twitter is one odd bird. I signed up for Twitter a few months ago and have nearly 1,500 followers. But this is a paradigm I don’t really love. It is to loosely associated for me to make much use of it.
The is the only thing I currently do with Twitter with regards to blog promotion is to have a mini-description of each post automatically updated to my Twitter status, with a link back.
At this time, I don’t intend to do more with Twitter.
BlogEngage allows you to submit blog articles bo be reviewed and voted on by the blogging community there. There are a great group of quality bloggers that regularly interact there. As of this writing, I’m the top voter with the highest “karma.” I love the place and really believe in the ideas behind it.
The community is large and growing, but my invitation only. If you would like to join and have a quality blog you’d like considered, post a comment and include a link to your blog in the CommentLuv (only, please!). I’ll check out your site and possibly submit it for approval.
I work this site every day, but I plan to spend even more time commenting on the blogs of other BlogEngage bloggers.
This is a new community of excellent bloggers started by Jen, a fellow redheaded blogger. (So it must be good,right?). While it’s open to all, most of the members seem to be female. There is a real sense of community among mommy bloggers and this blogging network has that feel.
I joined this community only a couple of weeks ago and I’m still feeling my way around, but I received an immediate, warm welcome.
Over the next few weeks, I’m going to look around more, make some friends, and check out some blogs.
While I have joined this social network, I haven’t taken the time to do more than just sign up and accept a few friends requests. While this might prove to be a source of traffic, I’m not sure I have time to add this to my list of online activities. If I have some indication that it will be worth the time, I will look into it more.
Your Favorite Social Networking Sites?
What are your favorite sites for interacting with others and promoting your blog? Share some of your experiences with blog promotion!