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31DBBB: Day #3 Promote a Blog Post

Blog PromotionToday’s task for the 31 Day ProBlogger Challenge is more involved than the day #2 assignment to write a list post. The assignment is to choose a particular post and promote. Rowse suggests 11 promotion techniques. Fortunately, he says right up front, “Don’t use them all with every post you write.” Whew!

With this assignment, I’ve applied selected recommendations to my list post about educational family games. Once these have settled, I’ll analyze the short-term results.

  1. Pitch Other Bloggers:
    I’ll take a minor attempt at this. I submitted the post to BlogEngage and in the comment section I asked others to link to it. In return I offered a link back from this article. No response so far.
  2. Social Messages:
    My blogs are set up to automatically post a notice to my FaceBook and Twitter accounts. I also put in a short-term FaceBook status asking my “friends” to add their favorite games.
  3. Social Bookmarking:
    I’ve never spent much time with most of these sites. As I said, I submitted the post to BlogEngage and I submitted it to StumbleUpon, too.
  4. Internal Links:
    Although I was skeptical about finding anything workable, I actually found one Pix2Brix post that had the words “educational games” and another with the phrase “playing games.” I linked both back to my post. And I might as well do it here, too.
  5. Newsletters:
    I just set up a Pix2Brix newsletter subscription. Once I actually have subscribers I plan to send a monthly newsletter.
  6. Other Blogs’ Comments Sections and Forums:
    This post appeals mostly to parents. Homeschooling parents, as a subset, are particularly interested in educational games. So I commented on three homeschool specific blogs and linked my name to the specific game post rather than just my home page, as I usually do. I did not throw try to slip in an in-comment link (usually tacky and a way to get your comment moderated and/or trashed).

    In addition, I found a few CommentLuv enabled blogs that (1) I was interested in and (2) had potential readers. I posted a few comments — after I actually read the entire post.

  7. Email Signatures:
    I’m on a few email lists for homeschoolers. I’ve been on them for years and know the folks so rather than just use a signature, I told them about the post and sent a link. This works for lists of people you have a long-term relationship with and when the link is on topic.

    For a few days I’ll also add a direct link to the games post in my signature. I don’t post to lists a lot, but it can’t hurt.

  8. Followup Posts:
    While not exactly a followup post, I have written Best Toys Roundup that lists and links back to all my previous posts in the Best Toys series.
  9. Advertise Your Post:
    Not going to spend any money to promote this with AdWords et. al.
  10. Pitch Mainstream Media:
    No opportunities that I know of and the post isn’t worthy of such a move.
  11. Article Marketing:
    Wow. I haven’t done article marketing in years. Generally I’ve preferred to spend my time writing for my own blogs. But in this case — for this exercise — I decided to go all out and do an targeted games article.

    Dusting off my EzineArticles account was more involved than I thought. My account had been suspended because the email address listed wasn’t valid. I updated my email and sent them a message, but it took two days to clear (that could easily be automated). I also forgot how much I hate their interface. The “resource box” — the article field in which you can actually link to your own sites — creator, for example, get this, doesn’t allow you to paste or even insert text. If you mess up a single character, you have to delete everything back to that point and start over. (What genius thought that was a good idea?) These programmers need to take a look at, say, WordPress.

    Finally, I looked for an alternative. Turns out I had an unused account at SelfGrowth, so I popped over there and whipped up a post. The interface is much nicer and the theme of the site fits mine.

    Unfortunately, they also have a significant lag time between posting and approval (and their FAQ info on the issue  contradicts itself). So I have an article that’s been waiting for two days and counting.

    Update: After six days waiting for SelfGrowth to get their act together, I signed up at Hub Pages and added a post Homeschool Fun: Educational Games.

These 11 solid steps to promote a blog post have the potential to bring traffic for months or years. But in the short-term it has also given the post a boost. The first and second days after I posted, Pix2Brix got the second highest traffic ever on the blog (an actual tie on those two days) and the family games post beat out the home page two days running.

The third day, traffic dropped back to a rate that is only very slightly higher than normal.

As times goes on, I’ll update the comments here to reflect how this extra promotion has (or has not) made a long-term difference in traffic and/or conversion.


{ 14 comments… add one }
  • iWoodpecker February 20, 2010, 7:31 am

    No doubt this is a good idea to challenge 31dbbb.. and it’s a lot of work.

    I think you’re going to get a lot of subscribers along this series.
    .-= iWoodpecker´s last blog ..Improve Google Ranking: Pick Appropriate & Related Tags =-.

  • Alison Moore Smith February 20, 2010, 5:07 pm

    It is a lot of work, but it’s such a good exercise! Hadn’t thought to look at subscriptions since I started it. The count is up a bit. I hope it’s useful to readers! Thanks. 🙂

  • Dan North February 21, 2010, 7:18 pm

    OK I like it and I am up for the challenge. I will give you an update and let you know how it goes. I guess I should go back and start with reading the earlier days. I don’t think I will get all this done in a day but will do various parts of this with multiple posts.
    .-= Dan North´s last blog ..Confused By Chase Bank 1st and 2nd Loan Modification =-.

  • Alison Moore Smith February 21, 2010, 7:39 pm

    Very good, Dan! It will be nice to have someone to compare notes to. I’m not worried at all about doing any “day” in a day. (As you’ll see as you read along!) Just keep the progress going.

    Look forward to reading your progress and results!

  • Ileane February 22, 2010, 5:39 am

    Hey Alison,
    I’ll have to check out the posts your promoting with this exercise, I think I missed them.

    I found the Ezine interface very annoying too and what’s up with the lag time at SelfGrowth? I tried HubPages and there was no lag time, but like you said I’d much rather spend time writing on my own blogs.

    I love following along with this series, thanks for sharing your progress.
    .-= Ileane´s last blog ..Blogging Legacy – Have You Considered Yours? =-.

  • Alison Moore Smith February 22, 2010, 5:55 am

    Thanks, Ileane. 🙂

    To read all the posts in this series, just click on the tag that says 31dbbb. It’s in the sidebar widget up at the top. I’m working on Day #4. Hopefully it can be up by Tuesday.

    SelfGrowth still isn’t up. Maybe I’ll just move it to Hub Pages. I’ll look into that tomorrow. Oh, wait, it’s well into Monday. I guess I should hit the sack!

  • Alison Moore Smith February 23, 2010, 5:32 am

    After six days of waiting for SelfGrowth to get around to approving my post, I followed Ileane’s lead and headed over to Hub Pages. Nice layout, easy-to-use interface. Inline links allowed. Profit sharing. And, get this, instant publishing!

    Homeschool Fun: Educational Games

  • Alison Moore Smith March 9, 2010, 12:53 pm

    Apparently SelfGrowth came back from the dead and posted my educational games article. Who knew?

  • Vince McMahon May 11, 2010, 4:28 am

    I like the idea of looking at your categories and blogging the most about that – it’s good inspiration. I have been torn between the direction of what my newest site should be focused on and after reading this and a little steve palina yesterday, i think personal is how i want to go next.

  • Joe Emerald May 11, 2010, 5:33 am

    I’ve just started blogging (having converted my existing static site to Wordpress), and I’ve been following your advice very closely. As a professional copywriter of over 10 years’ experience, I admire your model of providing high quality content as the basis of everything you do, and will try to emulate this approach on my blog.

  • Shaine October 4, 2011, 10:26 am

    Great post. I’ve never been able to post M-F, I’ve tried and found it to take away some of the fun of it all (which is what I do this for, a creative outlet from the paying job). I found 3 times a week to be enjoyable and do-able.
    Read Shaine’s inCREDible post…How to get Rid of Black MouldMy Profile

  • Lovely Kenn January 16, 2012, 5:12 pm

    You are so true about that. You know what? Even though it’s my first time to get to visit your blog, I can really say that you have been blogging to share your experiences as well as your knowledge and think that it might be very helpful to the other people. Especially those who are into business like us. I appreciate you’re being genuine towards your reader or followers. how to lose weight after pregnancy , Keep it up and thanks!

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