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31DBBB: Day #1 Create an Elevator Pitch

ElevatorI’ve been stuck on day #1 since I started the 31 day challenge using the full 31 Days to Build a Better Blog almost a month ago. That’s sad, I know. When Rowse wrote it, I skimmed through and grabbed some tips, quick and dirty style. They were very helpful, but I’m determined that I’m going to take the time to work through every single possible step this time. No shortcuts. I warned you it could take longer than 31 days. Ahem.

The first assignment is to create an elevator pitch for the blog: a concise, clear description for the blog. This description should be one that you can rattle off to someone in the time it takes to ride up a floor in an elevator — should the occasion…um…arise.

Sounds easy, but it’s killing me. And there’s a (good?) reason: I don’t know what this formerly custom home blog is really about! Better said, I don’t know what it’s about long term.

The blog started out as a means to chronicle the designing, building, and decorating of our custom home. (Obviously a project with a defined timeframe.) Through blogging we could publicize the build, find a greater number of subcontractors, provide a level of competition, and give some motivation to (1) offer a good price and (2) provide quality work on the job. In other words, it gave us — a lone couple intent on building a dream home — some leverage.

The blog was not set up as a monetization scheme. It wasn’t set up as an emotional venting mechanism. It’s not a shock blog that can prove just how foul-mouthed a homeschooling mom of six can be. It had a very specific purpose, but one that is decidedly (and hopefully!) short term.

But when it came right down to it, it seemed like a waste to spend the blood, sweat, and tears of a few years of blogging, only to abandon the project when the house is built.

Since it occurred to me some months ago that I’d like to keep this blog going long-term, I’ve struggled to find its niche. Where does custom home building fit in with the bigger scheme of things that (1) I have sincere and long-term interest in and (2) I have some level of expertise or experience in. If I have to force myself to blog, I’m not going to do it. And if I don’t know what I’m talking about, I shouldn’t be doing it.

This past week, I stepped back from the blog and looked at the purpose of building the home, since the home build is a subset of the blog theme. I asked myself, “In the grand scheme of life, what is the purpose of building this custom dream home? Why are we going through this difficult, aggravating, expensive project?”

When all the intermediate fluff is removed and it got down to the very core, the reason we are going through all the heartache of trying to build the perfect home for our family, is because we are on a quest for an amazing life with each other and with our children. We want to change our lives for the better. We are moving toward living our dreams.

And that’s really where the house fits in our lives. It’s just one piece in our entire life plan. The overall project, then, is to take our great thoughts, ideas, and intentions, and bring them life. To take the virtual (the pixels) and turn them into the real (brick and mortar). To make life-changing progress in the areas that matter most to us.

When I speak at conventions, one of my topics is called Super-Charged Stay-at-Home Mom. Through that material, I teach others to set goals that stick, to become who they want to become. That’s what the house — and this blog — are about. How to live our dream lives, to reach our potential, to change our lives, to continue to improve and move forward, to make our lives incredible.

What is Pix2Brix about? We’re here to help you Make Your Life Amazing


{ 4 comments… add one }
  • JackieO February 18, 2010, 8:12 am

    What a great theme for a blog. Too bad you didn’t get the url for makeyourlifeamazing.com! That would be really amazing.

  • Alison Moore Smith February 22, 2010, 6:02 am

    Ah, but I did. 🙂

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