Yes, I know. My bachelor’s degree is in applied business. I’ve studied the psychology of pricing. I know that $99.99 looks substantively less expensive than $100.00. Consequently, I’ve been asked more than once why I set the Blogger Package price at $100 instead of the more attractive penny less. And I’ve had business folks recommend a price change.
Well, here’s the deal. I just don’t feel comfortable using manipulative magic numbers to snag clients. If you’re paying $99.99, for all intents and purposes you are paying $100. If you don’t feel comfortable spending $100 for all these benefits, then you shouldn’t be spending $99.99 either.
But check out some other web site starter packages, like the one at robotforce.com. $100 is looking like a steal, isn’t it?
Of course, drawing the pricing line can turn into a haystack fallacy argument. But what you need to know is that I’m offering a package that costs $100, but is worth a heck of a lot more. And remember during our startup promo it’s only $90 (or should that be $89.99?)!
I’d love to help you start blogging in 1 week. And you have my commitment to deal with you honestly in providing a valuable service.